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Advisory Council

Scott Beaudoin

Global Practice Director, Corporate & Brand Citizenship
MSL Group

Scott oversees MSLGROUP's global corporate & brand citizenship practice working with tomorrow's business leaders to co-create citizenship & sustainability platforms, programs and partnerships that not only deliver on purpose but also drive collaboration and shared value.

Scott is an award-winning industry veteran with nearly 20 years of experience in corporate social responsibility, sustainability, cause marketing; and is a leading voice in the global marketplace on purpose-inspired brand building. He specializes in identifying and building upon the intersection of stakeholder's passion and a brand's functional and emotional benefits to drive brand affinity, equity, sales and "soul."

Scott has created and supported several signature public relations platforms including Sodexo's A Better Tomorrow Plan, Alway's Protecting Futures, Crest Healthy Smiles, the Yoplait Save Lids to Save Lives campaign, General Mills' Box Tops for Education initiative, ConAgra Foods' Feeding Children Better program and the CVS All Kids Can program which is the largest corporate initiative focused solely on supporting children with disabilities in the U.S.

Through his work Scott has received top industry honors including a PR NewsCorporate Social Responsibility Award, a PR News Platinum Award for Cause-Related Marketing, a Cause Marketing Forum Best Social Service/Education Campaign award, a Crystal Obelisk Award for Social Responsibility, a PR WeekCampaign of the Year award and the Public Relations Society of America Silver Anvil.

Scott holds a communications degree from Arizona State University and spent five years as a Rocky Mountain Emmy award-winning reporter, anchor and producer early in his career.